Campaigns
How to Create a Performance Max Campaign: My 14-Day Setup
How to create a performance max campaign from scratch: the exact 14-day sequence I follow, the minimum assets I load, and the setup errors I keep seeing.
Performance Max
Articles in Campaigns tagged Performance Max.
Everything here is about Performance Max specifically, part of Campaigns. The insights that move results, the real problems that come up on live accounts, and how I solve them in practice rather than in theory.
Campaigns
Campaigns
Performance Max Specs That Actually Matter (From Live Accounts)
Performance max specs from real accounts: which assets the system rejects, the minimum to escape
Campaigns
Performance Max Bidding Strategies: What Holds in Learning
Performance max bidding strategies from real accounts: Maximize Conversions, target CPA and target ROAS in the learning phase, and how I transition without breaking it.
Campaigns
Performance Max Campaign Structure Ecommerce: How I Build It
Performance Max campaign structure ecommerce, by inference: how I split by margin and category, what I merge, and the choices that decide scaling.
Campaigns
Performance Max New Customer Acquisition Goal: Real CPA Impact
Performance max new customer acquisition goal: bid higher vs new only, when I used it to stop paying for existing buyers, and the real measured CPA impact.
Campaigns
Performance Max Updates November 2025: What Really Changed
Performance Max updates November 2025 read by inference: what the two changes mean for account managers now and what I already adapted in my workflow.
Campaigns
Google Shopping Ads vs Performance Max: What PMax Hides
Google shopping ads vs performance max: does performance max include shopping, what you lose in product-level control, and when I still pick Standard Shopping.
Campaigns
PMax Product Group Strategy: How I Segment the Catalog
My pmax product group strategy: how I segment the catalog so budget follows the products that convert, and the reasoning behind every listing group.
Campaigns
What Is Performance Max? What It Really Automates
What is Performance Max, really? What it cedes to automation, what Google still decides, and why it isn
Campaigns
Audience Signals in PMax: Guide the Algorithm Without Limiting It
How audience signals work in Performance Max: guiding Google
Campaigns
PMax: The Signals That Decide Ad Placements (2026)
How PMax decides where to show your ads: the Performance Max signals the system uses. PMax algorithm, contextual signals, user signals, and conversion signals. Guide from real account experience.
Campaigns
PMax Asset Group: How to Structure Them for Maximum Reach (2026)
How to structure PMax asset groups to maximise reach: headlines, images, videos, audience signals, and practical advice on Performance Max Google Ads from real accounts.
Campaigns
Audience Signals PMax: Coverage Without Limiting It
How to add audience signals in Performance Max without losing coverage: Customer Match, remarketing, custom audiences and advice from real PMax Google Ads experience.
Campaigns
Brand Safety PMax: Excluding Unwanted Placements
Brand safety in Performance Max: how to exclude unwanted placements in PMax. Content exclusions, inventory type, site and YouTube channel exclusions. Guide from real experience.
Campaigns
PMax Budget: How the Algorithm Allocates Spend
Performance Max budget: how the PMax algorithm allocates spend across channels and auctions. Budget signals, automatic distribution, target ROAS and insights from real Google Ads experience.
Campaigns
How Performance Max Really Works: What Google Doesn
Discover how Performance Max Google Ads really works: asset groups, audience signals, PMax optimisation, practical tips, and what Google doesn
Campaigns
Performance Max 2026: what has changed and what is still changing
Performance Max 2026: all PMax updates, changes to negative keywords, search themes, brand controls and what is still changing. Analysis from real account experience.
Campaigns
PMax e-commerce: product feed structure guide
Performance Max e-commerce: how to structure the PMax product feed to maximise conversions. Attributes, titles, custom labels and advice from real Google Merchant Center account experience.
Campaigns
Performance Max images: Low, Good, Best rating (2026)
How Performance Max evaluates and selects your images: the Low, Good, Best rating system in the Asset Report, Smart Cropping, Image Enhancements and how to optimise creatives for PMax.
Campaigns
Performance Max Report: The Metrics That Matter
How to read Performance Max reports: the PMax metrics that actually matter, KPIs, conversions, ROAS, and what the dashboard does not show. A guide from real account experience.
Campaigns
PMax and Search: avoiding cannibalization
Performance Max and Search cannibalization: how to stop PMax from eroding Search campaigns. Priority rules, keyword exclusions, brand protection and advice from real account experience.
Campaigns
PMax vs standard campaigns: when to choose
PMax vs standard Google Ads campaigns: when to use Performance Max and when to prefer Search or Shopping. Differences, limitations and advice from real account experience.