Targeting
Articles tagged Targeting, within Performance Max.
- Performance Max New Customer Acquisition Goal: Real CPA Impact Performance max new customer acquisition goal: bid higher vs new only, when I used it to stop paying for existing buyers, and the real measured CPA impact.
- Audience Signals in PMax: Guide the Algorithm Without Limiting It How audience signals work in Performance Max: guiding Google
- Audience Signals PMax: Coverage Without Limiting It How to add audience signals in Performance Max without losing coverage: Customer Match, remarketing, custom audiences and advice from real PMax Google Ads experience.