Articles in Creativity tagged Display.
Everything here is about Display specifically, part of Creativity. The insights that move results, the real problems that come up on live accounts, and how I solve them in practice rather than in theory.
Creativity
Google Display Ads and computer vision: how Google analyzes display ad images, the 20% text rule, the white background paradox, Ad Strength, and how to create creatives favored by the algorithm.
Creativity
How Google automatically detects overlaid text in Google Ads image creatives. OCR, computer vision, disapprovals, and how to structure creatives to avoid the 20% rule.
Creativity
How Smart Cropping works in Google Ads: the AI that automatically crops your images to fit placements. Official Google sources, inferences on the mechanism, and how to optimise image composition.
Creativity
The white background paradox in Google Ads: why Google Shopping requires it and Google Display advises against it. Official sources, the contextual mechanism and how to structure your photography workflow.
