Campaigns
Brand Inclusion in Shopping Campaigns: What Changed
Google ads brand inclusion shopping campaigns: what the Nov 2025 rollout really changed, why Google walked it back, and how I handle brand traffic now.
Shopping
Articles in Campaigns tagged Shopping.
Everything here is about Shopping specifically, part of Campaigns. The insights that move results, the real problems that come up on live accounts, and how I solve them in practice rather than in theory.
Campaigns
Campaigns
Google Merchant Center Account Setup: Order That Avoids Blocks
Google merchant center account setup in the order that avoids verification blocks the exact sequence I use to create google merchant center account cleanly.
Campaigns
Seasonal Keywords Google Shopping: My Black Friday Play
Seasonal keywords google shopping: what I actually did for Black Friday, the negatives and bids I changed, and the results I got on a UK gifting account.
Campaigns
Google Shopping Ads: Where They Show & Real CPC
Google shopping ads explained from real accounts: where they appear, how you pay, and what real CPC looks like practitioner experience, not theory.
Campaigns
Google Shopping Ads Bid Strategy: What Holds Up
Google shopping ads bid strategy in the learning phase: tROAS, Max Conversion Value or CPC? What actually holds up on real accounts, from experience.
Campaigns
Google Shopping Campaign: My First 14 Days From Zero
Google shopping campaign from scratch: how to create a google shopping campaign and what I actually do, day by day, across the first 14 days.
Campaigns
Google Shopping Feed Setup: Manual, API or App
How to set up google shopping feed: manual file, Content API or Shopify/WooCommerce app, and how I choose between them from real account experience.
Campaigns
Google Shopping Feed Template: Which Columns to Keep
Which columns to keep in your google shopping feed template, and how to turn a bloated google ads custom feed template into one that actually serves.
Campaigns
Google Shopping Feed: Titles & Attributes for Intent
What is a google shopping feed and how I build titles and attributes to intercept the right buyer intent, from real Merchant Center account experience.
Campaigns
Google Shopping Keywords: Why There Are None
Google shopping keywords don
Campaigns
Google Shopping Negative Keywords: The Real Lever
Google shopping negative keywords are the real targeting lever. How to add negative keywords to a shopping campaign, plus my starter list.
Campaigns
Google Shopping Product Feed Requirements Explained
The google shopping product feed requirements and mandatory feed attributes that silently block products in Merchant Center, from real account experience.
Campaigns
Google Shopping SEO: Rank Free Listings Organically
Google shopping seo is organic ranking in free listings, not generic feed work. How I win google shopping free listings ranking on real accounts.
Campaigns
How to Add Keywords to Google Shopping Campaign
How to add keywords to a Google Shopping campaign and when to add keywords: search themes, audience signals and negatives, from real account experience.
Campaigns
How to Optimize Google Shopping Campaigns That Convert
How to optimize google shopping campaigns: the feed, structure, negative and bidding moves that actually shift performance in real accounts.
Campaigns
Product Feed Strategy: Bestsellers First for Budget
A google ads product feed strategy for bestsellers: the feeder strategy google ads pros use to segment top sellers and give them budget priority.
Campaigns
Smart Shopping vs Performance Max: What Changed
Smart shopping vs performance max: what actually changed in the upgrade, how do smart shopping campaigns work, and the control I lost along the way.
Campaigns
Standard Shopping vs Performance Max: The Case
Standard shopping vs performance max: when manual control still beats PMax, from an active google ads standard shopping campaign manager.
Campaigns
What Is a Product Listing Ad? Feed Attribute to Live Ad
What is a product listing ad: how a feed attribute becomes a live google product listing ad the behind-the-scenes path, from real account experience.
Campaigns
What Is Google Merchant Center: What It Blocks
What is google merchant center, from real accounts: what it actually checks and blocks before your products ever reach a campaign practitioner experience.
Campaigns
What Is Google Shopping? How It Decides Which Products Show
What is google shopping and how google shopping works: why Google, not you, picks the query each product matches read from real account experience.
Campaigns
Free Merchant Account Google: What Free Listings Get You
Free merchant account google: what google merchant center free listings actually get you without ad spend, and how I measure the traffic they bring in.
Campaigns
Google Ads for Ecommerce: Shopping, Search, PMax
Google ads for ecommerce that works: how I make Shopping, Search and Performance Max cooperate instead of cannibalise, from real accounts.
Campaigns
Automatic Image Improvements Merchant Center: How It Works (2026)
How Automatic Image Improvements works in Google Merchant Center: automatic overlay removal, upscaling, white background, documented limits and direct observations on real catalogs.
Campaigns
Google Shopping feed prices: how the system detects discrepancies
How the system detects Merchant Center price discrepancies: crawl, comparison between feed and landing page, silent disapprovals and preventive strategies from real accounts.
Campaigns
Free Google Shopping vs paid ads: how Google chooses
How Google decides what to show between free Google Shopping and paid Shopping ads: selection logic, ranking factors, operational differences and best practices from real accounts.
Campaigns
Google Shopping Images 2026: Requirements & Disapprovals
Google Shopping images: how AI automatic analysis works, technical and editorial requirements 2026, causes of Merchant Center disapprovals, and how to optimize your catalog. Practical guide with real data.
Campaigns
Google Shopping Product Titles: how AI reads them and how to optimize them
How Google AI reads Google Shopping product titles and how to optimize them to maximize coverage and ranking. Structure, common errors, and strategies from real accounts.
Campaigns
Google Shopping Ranking: How the Carousel Works
How ranking works in the Google Shopping carousel: positioning factors, product feed, bid, ad quality, and strategies from real Google Ads account experience.
Campaigns
Google Shopping rejected images: technical guide (2026)
Why Google Shopping images get rejected: 8 technical causes with exact Merchant Center error, image disapproval, promotional overlay, CMYK, 500×500 pixel 2027, Automatic Image Improvements and how to speed up reprocessing.
Campaigns
Google Shopping Supplemental Feeds: How to Use Them
When to use Google Shopping supplemental feeds and how to structure a Merchant Center supplemental feed: use cases, limits, differences from the primary feed, and best practices from real accounts.
Campaigns
GTIN Google Merchant Center: why it requires them and what happens without them
How GTIN Google Merchant Center and Google Shopping feed product identifiers work: what happens without them, identifier_exists, common errors and best practices from real accounts.
Campaigns
Merchant Center Automatic Review and AI (2026)
How the Merchant Center automatic review has changed with artificial intelligence: approval speed, new disapproval patterns, and best practices from real accounts.
Campaigns
Google Merchant Center Feed Verification: how it works
How the automatic feed verification works in Google Merchant Center: product disapproval, Google Shopping feed errors, approval cycle, and strategies from real accounts.
Campaigns
Product Description Shopping Feed: Does It Really Matter?
Does the product description Shopping feed really count for Google Shopping ranking? Analysis of the real role of the attribute, queries covered, errors to avoid, and strategies from real accounts.
Campaigns
Feed optimisation: the attributes Google weights most in 2026
Product feed optimisation 2026: the Google Shopping feed attributes that matter most for ranking. Title, GTIN, images, custom labels and strategies from real accounts.
Campaigns
Product Variants in the Feed: how to avoid Google disapprovals
How to manage product variants in the Google Merchant Center feed to avoid disapprovals: item_group_id, mandatory attributes, common errors, and best practices from real accounts.