Strategy
Data Exclusions Smart Bidding Google Ads: How I Use Them
Data exclusions smart bidding Google Ads: how I exclude broken-tracking days so the algorithm ignores dirty data, and when to use seasonality instead.
Smart Bidding
Articles in Strategy tagged Smart Bidding.
Everything here is about Smart Bidding specifically, part of Strategy. The insights that move results, the real problems that come up on live accounts, and how I solve them in practice rather than in theory.
Strategy
Strategy
Google Ads Smart Bidding: What It Really Does
Google ads smart bidding explained by a practitioner: what is smart bidding in google ads, the signals it reads, the data it needs, and where it holds.
Strategy
Smart Bidding Learning Period Google Ads: How Long It Lasts
Smart bidding learning period Google Ads: how long it lasts, what resets it, and what I do (and don
Strategy
Smart Bidding Minimum Conversions: The Threshold I Wait For
Google Ads smart bidding minimum conversions required before I switch it on, what I do when an account is below it, and why forcing it early backfires.
Strategy
How First-Party Signals Improve Targeting Across All Google Campaigns
How first-party signals improve targeting across every Google Ads campaign: what Customer Match data actually feeds, where the signal lands in Search, Shopping, Demand Gen and PMax, and what real account experience says about getting lift from it.
Strategy
Seasonality and Smart Bidding: how to manage it on Google Ads (2026)
How seasonality affects Smart Bidding on Google Ads and how to manage it. Seasonality adjustments, data exclusions, learning phase: practical analysis based on experience and inference with official Google sources.
Strategy
First-Party Data: How It Improves Smart Bidding Predictions
How first-party data improves Smart Bidding predictions in Google Ads: what the system infers from your audience signals, what changes in real accounts, and how to feed the model.