Strategy
Google Search Ads Strategy: Where Manual Still Beats AI
My google search ads strategy for Search-only campaigns: match types, ad group structure, intent mapping, and where a manual google ads search campaign strategy still wins.
Search
Articles in Strategy tagged Search.
Everything here is about Search specifically, part of Strategy. The insights that move results, the real problems that come up on live accounts, and how I solve them in practice rather than in theory.
Strategy
Strategy
How to Structure Search Campaigns to Work With AI, Not Against It (2026)
How to structure Search campaigns in 2026 so they work with Google
Strategy
Enhanced CPC Deprecation: What to Use Instead in 2026
Enhanced CPC in 2026: what is left after the Search and Display deprecation, where ECPC still runs, and what real account experience says about whether it still makes sense to use.