Strategy
Google Ads Optimization Checklist: The Ones That Move Numbers
My real google ads optimization checklist: not 50 generic items, but the checks that move the numbers, in priority order, and why optimization score is a trap.
Management
Articles in Strategy tagged Management.
Everything here is about Management specifically, part of Strategy. The insights that move results, the real problems that come up on live accounts, and how I solve them in practice rather than in theory.
Strategy
Strategy
Google Ads Optimization Score: What It Really Measures
Google ads optimization score without blind faith: what it actually measures, which recommendations I apply, which I refuse, and why 100% isn
Strategy
Inherited Google Ads Account Audit: Operational Checklist
How to run a complete audit of an inherited Google Ads account: the operational checklist, what to check first, the logic behind every step, and what years of taking over real accounts have taught me.
Strategy
Weekly Google Ads Optimization Process: How to Structure It
How to structure your weekly Google Ads optimization process: the operational checklist, intervention priorities, the logic behind every decision, and what years of managing real accounts have taught me.