Strategy
Google Ads Keyword Strategy in 2026: How AI Changed Mine
My google ads keyword strategy for 2026: how Google
Keyword Strategy
Articles in Strategy tagged Keyword Strategy.
Everything here is about Keyword Strategy specifically, part of Strategy. The insights that move results, the real problems that come up on live accounts, and how I solve them in practice rather than in theory.
Strategy
Strategy
Google Ads Keyword Targeting Strategies: My Plan First
Google ads keyword targeting strategies I build before the campaign: the theory to operational map, plus the keyword targeting theory that keeps the plan tight.
Strategy
Google Keyword Ideas: Which Suggestions I Accept and Ignore
Google keyword ideas from the Planner: which suggestions I accept, which I ignore, and how I read the google keyword ideas tool without letting it lead me at random.
Strategy
How Many Keywords Should I Use for Google Ads?
How many keywords should I use for Google Ads? After hundreds of campaigns, my answer: fewer than you think. Why
Strategy
How to Choose Keywords for Google Ads: My Criteria
How to choose keywords for Google Ads: the mistakes I see constantly and the criteria I use to decide what goes into a campaign and what stays out.
Strategy
How to Select Keywords for Google AdWords: My Filter
How to select keywords for google adwords from a 500-line list: the exact filter I apply to cut down to the set I actually launch, and how to pick keywords for google ads.
Strategy
Keyword Optimization Google: Clean Up Without Losing Data
Keyword optimization google in a live account: how I clean up keywords while preserving the historical learning, so google keyword optimization sharpens without a reset.
Strategy
When I Use Long Tail Keywords for Google Ads
Long tail keywords for Google Ads aren
Strategy
Real Estate Keywords for Google Ads: What Works
Real estate keywords for Google Ads that convert vs the ones that burn budget. High-intent picks from live accounts, plus a note on high intent keywords for roofing.
Strategy
Types of Keywords in Google Ads: The Ones I Use and Avoid
Types of keywords in Google Ads go past match types. The 4 types of keywords in Google Ads I actually use, sorted by intent, and the ones I quietly avoid.
Strategy
Customer Match Audiences: How They Work and How to Feed Them Correctly
How Customer Match audiences work in Google Ads: how the matching process uses your first-party data, how to feed and refresh lists correctly, and what emerges from real account experience.