Strategy
Google Ads Bidding Strategy Small Budget 2025: Where I Spend
My google ads bidding strategy small budget 2025: concentrate spend, why Smart Bidding struggles below a conversion threshold, and how to make every euro work.
Fundamentals
Articles in Strategy tagged Fundamentals.
Everything here is about Fundamentals specifically, part of Strategy. The insights that move results, the real problems that come up on live accounts, and how I solve them in practice rather than in theory.
Strategy
Strategy
Google Ads Strategy Low Conversion Volume Lead Gen
Google ads strategy low conversion volume lead gen: how I make Smart Bidding work on thin data, which micro-conversion proxies I trust, and what I never do.
Strategy
Google Ads Strategy: What I Decide Before Building Campaigns
Google ads strategy: the objectives, structure and priorities I set before any google ads campaign — and why most account problems start right here.
Strategy
B2B Google Ads Strategy: Lead Quality Over Volume
My B2B Google Ads strategy for long sales cycles: lead quality over volume, aggressive negatives, and measuring conversions weeks after the click.