Articles in Campaigns tagged Youtube.
Everything here is about Youtube specifically, part of Campaigns. The insights that move results, the real problems that come up on live accounts, and how I solve them in practice rather than in theory.
Campaigns
How to use the YouTube Ads skip rate as a diagnostic Google video ads KPI: what it actually measures, how to interpret it in relation to CPM and quality score, and operational thresholds from real accounts.
Campaigns
YouTube Shorts ads vs standard video ads: different system logic, YouTube Shorts metrics that are incomparable with long-form video metrics, and best practices from real accounts.
Campaigns
What ALF Advertiser Large Foundation Model does in YouTube campaigns: how it analyzes your videos, its impact on AI video analysis in Google Ads, and what emerges from real account experience.
Campaigns
How YouTube brand safety works: how AI decides where your ad doesn
Campaigns
How contextual targeting YouTube works and how Google matches video ads on YouTube: signals used, selection logic, differences from audience targeting, and best practices from real accounts.
Campaigns
What Google detects in the first 5 seconds of video ads: how the system evaluates the YouTube video ad hook, ALF signals, skip rate, and creative quality score.
