Fundamentals
Articles tagged Fundamentals, within Demand Gen.
- What Is Demand Gen Google Ads? Not Display Renamed What is demand gen google ads, really? After migrating dozens of accounts I explain what changes in how Google serves demand gen in google ads, and why Display KPIs fail.
- Where Do Google Demand Gen Ads Show? Real Spend Data Where do google demand gen ads show: YouTube, Shorts, Discover, Gmail. Real spend distribution by surface and why the converting placement surprises you.
- Google Ads Demand Gen Campaigns: First Launch, Real Setup Google ads demand gen campaigns from the inside: real setup, the first 14 days of learning phase, and the structural mistakes I see repeat in new accounts.